TEMP POSITION: MARKETING OPERATIONS MANAGER DURATION: 7 Months; April 1-Nov 1

JOB SUMMARY

As our marketing operations manager, you bring deep experience building B2B demand gen programs and optimizing digital marketing campaigns, technology infrastructure and reporting processes. You are the internal resources we rely on to operationalize our marketing programs across channels including email, web and paid advertising. You manage marketing campaigns for the foundation’s paid products and services (including membership programs, education credentials and licensing), as well as campaigns to raise awareness of our mission and promote business and investor use of our core resources.

AREAS OF RESPONSIBILITY

You are an essential member of the External Affairs team, working with internal stakeholders to
oversee and implement launch campaigns, measuring reach, results, and impact so you can
improve your approach the next time. You bring a broad range of communications and campaign/project management skills to the table, and you are ready to hit the ground running on day one. You thrive in an agile, collaborative environment where your skills can take our marketing organization to the next level.

REPORTS TO: Director of Marketing

Communications and Marketing Operations

• Maintain and optimize HubSpot and other technology platforms required to run the foundation’s channel marketing campaigns

• Review and optimize lead nurture email workflows, updating content as needed Optimize Google Analytics/Looker Studio configuration and reporting to align with the foundation’s strategic goals

• Manage Jira Work Management account for marketing and communications campaigns, taking responsibility for drafting new project plans, adjusting dates and timing (seeking input from colleagues as appropriate) to ensure successful execution of integrated programs

• Develop and test email content, seeking to increase consumption of top performing assets and maximize email health scoresWork with Graphic Designer to ensure email marketing materials reflect brand standards

• Oversee data analytics related to product marketing performance across channels like website, email (HubSpot) , social media and Google Ads

• Generate quarterly and campaign-based reports and/or presentations on core metrics, targets and benchmarks, with takeaways from analytics findings to support comms team and organizational leadership planning and decision making

• Ensure email campaigns meet best practices for marketing and data privacy

• Stay apprised of digital marketing best practices and champion ways to improve the efficiency and effectiveness of our processes and tools

Channel Management

• Coordinate with product teams to support revenue/performance goals

• Collaborate with Director of Marketing to establish targets for each channel and continuously refine tactical approach to improve performance

• Manage the foundation’s Google Grants/AdWords account by creating and monitoring campaigns to ensure performance meets best practice benchmarks

• Tailor channel/content approach to the foundation’s core audiences

QUALIFICATIONS

The skills and experience required for this role are:

• Ideal candidate will have 5+ years of experience in communications and marketing, with a practice that includes managing lead gen programs across marketing channels
• Experience using marketing technology platforms (ideally HubSpot) to build, send, analyze, and improve email nurture and demand gen campaigns
• Experience optimizing Google Analytics and Looker Studio to meet evolving reporting needs
• Strong project management skills with proven ability to juggle multiple priorities, projects, campaigns, and tasks in a fast-paced and dynamic environment
• Strong analytical and problem-solving skills with clear examples of using data for measurement, ROI analysis, and recommendations
• Excellent written and verbal communication skills
• Drive to be of service to others and understanding of individual role in owning program results, including failures and successes
• Ability to quickly grasp complex issues and develop communications tactics to support key objectives
• Bachelor’s degree is required

SUPERVISORY RESPONSIBLITIES

No direct employee supervisory responsibilities at this time, but supervisory responsibilities as needed for contractors and freelancers.