Marketing and Communications Strategy
• Develop and implement a comprehensive marketing and communications strategy to advance the our mission and brand as a global leader in the growth and effectiveness of the impact investing industry
• Shape and manage our outreach strategy to a range of key audiences, cultivating critical relationships through strategic partnerships, media contacts, and event participation
• Expand and manage our digital strategy to significantly increase the organization’s global reach and influence across digital channels.
Operations and Management
• Lead the execution of our marketing communications strategy, developing team-wide and individual goals, as well as detailed project plans to achieve those goals
• Identify strategic opportunities and partnerships to enhance and leverage the brand, as well as emerging communications challenges and potential solutions
• Manage advocacy and thought leadership activities
• Direct marketing activities that promote networks, products
and/or services through multiple communications channels
• Oversee the ongoing effectiveness and development of the websites, newsletters, podcasts, opinion pieces, blogs, and social media platforms to maximize stakeholder engagement
• Serve as an advisor to senior leadership on communication strategy, positioning, and individual profile.
• Secure editorial coverage to promote impact investing and the activities, managing the organization’s media and vendor relationships
• Manage the delivery of all aspects of the Investor Forum, a very large biannual event, as well as other strategic events we run, and events we participate in.
CANDIDATE PROFILE:
• Support program teams’ communications needs around the production and dissemination of reports and activities.
• Manage and support communications staff to a high standard of excellence, creating opportunities to leverage team members’ strengths and coaching all team members to grow professionally
Qualifications:
• 10-15 years of professional experience in marketing and communications. Experience leading marketing activities for a global organization, highly desired
• Experience developing and implementing successful marketing and communications plans from strategy to execution
• Experience leading and managing teams with a high standard of excellence and accountability
• Excellent interpersonal skills and the ability to build strong relationships and work collaboratively across a diverse range of internal and external stakeholders
• Exceptional written and verbal communication skills, with the ability to craft and deliver crisp, nuanced messages across a variety of platforms
• Knowledge of the digital and social media space, with significant demonstrated success of implementation across digital platforms
• Exceptional strategic thinking skills and a high level of intellectual curiosity
• Knowledge of the financial sector, ideally including the impact investment
space (desirable, not required)
• Entrepreneurial style, with an enthusiasm for working in a fast-paced environment
• Bachelor’s degree required.
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